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Generate "organic buzz"by adopting outrageous stances on social media. Get the right wing outage machine to brand you a Communist. Reasonable folks will really to your defence and buy the book. E.g. Slouching Towards Utopia undermines the tax cut mania of the right. Or Slouching makes the case that immigration is vital to America's future economic and physical security. To put it briefly, chumthe waters.

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Jul 27, 2022·edited Jul 27, 2022

"But, in my view at least, before Gingrich there was always a very strong sense that the political center-of-gravity was still liberal and conservative—working together to fix roof leaks or finish the addition, with disagreements as to how to do it best."

I think Rick Perlstein would push the problem back at least to Nixon and probably to Goldwater.

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